hAyDiRoKeT

Mert Keskin, known online as hAyDiRoKeT, is a digital artist whose work explores glitch aesthetics, digital nostalgia, and internet culture. Emerging from the late-1990s Amiga demoscene, he works primarily with GIF, video, animation and mixed-media experiments.

With more than 20 billion views on Giphy, his GIFs have become part of the everyday visual language of the internet. His work has been exhibited at institutions including the Museum of the Moving Image, the Whitney Museum of American Art and the Smithsonian National Air and Space Museum. He has collaborated with brands such as Ferragamo, Puma, Converse, MTV, and GQ and his work has been featured in publications including Complex, JUXTAPOZ, Dazed Digital, The Creator’s Project.